{"id":472,"date":"2012-06-01T20:21:25","date_gmt":"2012-06-01T20:21:25","guid":{"rendered":"https:\/\/www.mpi-systems.com\/wordpress\/?p=472"},"modified":"2016-09-01T20:16:39","modified_gmt":"2016-09-01T20:16:39","slug":"mpi-introduces-updated-logo-and-equipment-color","status":"publish","type":"post","link":"https:\/\/www.mpi-systems.com\/2012\/mpi-introduces-updated-logo-and-equipment-color\/","title":{"rendered":"MPI Introduces Updated Logo and Equipment Color"},"content":{"rendered":"

MPI Introduces Updated Logo and Equipment Color
\nNew Progressive Look Better Reflects High Quality Levels<\/span><\/span><\/strong><\/span><\/p>\n

\"MPIMPI Inc. the worldwide leader in <\/strong>wax-room equipment <\/strong>continues to revolutionize the industry through the introduction of new products and services including total wax-room automation. In support of their dynamic plans for the future, MPI is introducing a newly updated corporate logo and color scheme for the exterior of their machines.<\/p>\n

The updated machine color is also consistent with MPI\u2019s alignment with the Lean Manufacturing concept of Total Productive Maintenance (TPM). One of the critical principles of TPM is to maintain a clean work environment. MPI\u2019s decision to use a variation of white for their new machines makes it easy to perform visual inspections. The base of the machine is accented in gray to compliment the white.<\/p>\n

Rather than develop an entirely new look for the corporate logo, MPI chose to freshen and strengthen its current appearance. While the font treatment remains the same, they have introduced a two-tone color scheme using established company colors and incorporated an upward swoosh into the logo that reflects their advanced engineering capabilities and progressive, innovative thinking.
\n

\u201cThe modernized logo and new machine colors better represent the progressive technology and engineering that is found in each and every machine that MPI produces,\u201d said Bruce Phipps, President, MPI. \u201cIt is also consistent with our commitment to Lean Manufacturing.\u201d<\/strong><\/em><\/blockquote>\n

MPI\u2019s decision to update their appearance was not made alone. Customers, sales agents and other corporate partners were all provided a sneak preview of the potential changes and asked for their input. The feedback was overwhelmingly supportive. In fact, several MPI customers have recently requested that their machines be painted in white. \u201cWe believe this is another great example of \u201cYou Spoke and We Listened<\/em>\u201d, says Anthony Gillmeier, Director of Sales and Marketing.<\/p>\n

Machines with the new appearance are available immediately and machines with the former color will be available at no additional charge through 2013. Additional information regarding the new updates is available by contacting MPI directly at 845.471.7630.<\/p>\n

MPI is the worldwide leader in wax-room equipment and has been involved in the investment casting industry since 1972\u2026 longer than any of our competitors. As the acknowledged leader in wax-room innovations, MPI has developed and introduced more systems and products than all of our competition combined. \u00a0To learn more, visit www.mpi-systems.com<\/p>\n","protected":false},"excerpt":{"rendered":"

MPI Introduces Updated Logo and Equipment Color New Progressive Look Better Reflects High Quality Levels MPI Inc. the worldwide leader in wax-room equipment continues to revolutionize the industry... 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